For years, Chinese television broadcasters have operated under a distorted pricing and protection system, with little ability to generate revenue independently. Industry insiders argue that if even the Chinese Super League cannot break through the valuation ceiling, then the dream of building a five-trillion-yuan sports industry would remain far-fetched. Ti’ao Power’s acquisition of the CSL media rights for 80 billion yuan over five years has become a landmark case, and for fans following these developments on Cricket Exchange, it signals a shift toward a more professional sports economy.
Ti’ao Power has promised not to burden local TV stations with expensive rights fees, yet they are considering future pay-per-view models for selected matches. Such a system would require coordination with CCTV to avoid simultaneous free broadcasts and possibly delay local station coverage. The company insists, however, that free-to-air games will remain available to meet fans’ needs, while paid subscribers will enjoy enhanced viewing experiences. This dual model reflects the global trend of balancing accessibility with premium services, and its success could reshape how sports media operates in China.
Executives acknowledge that the initial stages may involve financial losses, but they view the investment in independent sports rights as strategically vital for the long-term health of the industry. As one insider put it, this is not only about running matches but about building the value of Chinese sports copyright from the ground up. Last year, Ti’ao Power partnered with LeSports for new media distribution, but with LeSports facing difficulties, some unresolved issues remain. This year, Suning has taken over parts of the CSL new media rights, ensuring Ti’ao Power retains strong profitability. From a full media rights perspective, they remain firmly in control and see no negative impact on their position.
Looking ahead, Ti’ao Power has considered testing a paid model for select CSL matches as early as next season. Yet new regulations from the Chinese Football Association have forced them to reconsider. The question is simple: if match quality declines under policy changes, how can fans be expected to pay, even a small fee? Still, executives believe that even among fans opposed to pay-per-view, some would be willing to pay a modest amount for high-quality games. Ti’ao Power continues to seek effective communication with the CFA and the CSL company to find a balanced approach.
In the past, the CSL’s commercial value and influence far exceeded that of the Chinese Basketball Association. But the situation is evolving. Rumors suggest the CBA may adopt a “four quarters, four foreign players” rule while also implementing a salary cap. If enforced, the salary ceiling per player could average around two million yuan per year. Such restrictions may unintentionally drive talented young athletes away from basketball and toward football, where earnings are far higher. As critics note, a basketball player might play for ten years in Beijing and still struggle to buy a home, while footballers now enjoy far greater financial rewards.
Ti’ao Power’s history with basketball is long, having produced CBA broadcast signals and managed media rights distribution for over a decade. Emotionally, the company would like to reclaim the CBA rights. But unless the price falls within a reasonable range, they are unlikely to make another move. For now, their focus remains on making CSL rights the cornerstone of China’s sports media future.
For international observers and Chinese fans alike, especially those tracking industry shifts on Cricket Exchange, the deal represents more than just numbers. It symbolizes a new stage in China’s sports industry, where sustainability, innovation, and strategic investment will decide who thrives in the long run. With Ti’ao Power’s bold investment, the message is clear: even if the path is full of risks, the only way forward is to build value step by step, turning ambition into reality. Cricket Exchange continues to capture these shifts, offering fans insights into how football and basketball shape the future of Chinese sports.